GoFundMe Raises Over $50K for Memphis Baker Chloe Sexton Amid Trademark Battle

 The Memphis community and Chloe Sexton’s growing online fanbase have rallied behind the TikTok-famous baker after she launched a GoFundMe campaign to fund her legal defense against a trademark lawsuit. Sexton, the owner of Chloe’s Giant Cookies, is facing a lawsuit from Florida-based Chloe’s Cookies LLC, which claims her business name is too similar to theirs. The legal notice was delivered on November 20, 2025, shortly after Sexton announced her appearance on Gordon Ramsay’s “Next Level Baker,” setting off a storm of attention online.

Chloe Sexton, a former WREG news producer turned baker, has amassed more than 2.6 million followers on TikTok, where her oversized cookies and charismatic personality have gained national recognition. In response to the lawsuit, Sexton launched a GoFundMe titled “Protect Chloe’s Giant Cookies,” seeking $50,000 to cover legal consultations, filings, and the substantial costs of defending a small business in a trademark dispute. As of Monday, the campaign had raised roughly $55,000, highlighting the overwhelming support from fans, influencers, and small-business advocates.

Sexton has publicly shared her perspective on the dispute, emphasizing that her brand is built on her name and her personal story. She pointed out that her attorneys identified more than 25 other businesses operating under similar “Chloe’s cookies” names without legal challenge, and she even offered to meet with the Florida plaintiffs in person to resolve the matter amicably, which they declined. The timing of the lawsuit—just days after her national TV announcement—has been criticized as aggressive and opportunistic by her supporters.

Influencer Jen Hamilton and other online personalities helped amplify Sexton’s GoFundMe, encouraging followers to contribute and show solidarity. Many supporters noted the broader implications for small businesses and personal branding, arguing that the lawsuit represents a threat to entrepreneurs who build companies around their own names. Comments on social media praised Sexton’s resilience and dedication, particularly given her personal history of caring for her sister and coping with the loss of her mother to brain cancer.

Chloe’s Giant Cookies, based in Memphis, Tennessee, has grown from a small kitchen operation into a viral sensation, with fans drawn to the bakery’s oversized cookies and Sexton’s engaging social media presence. Her commitment to maintaining her brand reflects the hard work, creativity, and authenticity that have become hallmarks of her business. Sexton also authored the cookbook “Big Yum,” further establishing her as an influential figure in the baking community.

As the legal battle unfolds, the GoFundMe has provided both financial support and a powerful morale boost for Sexton. The campaign underscores how online communities can mobilize quickly to defend small-business owners facing corporate or legal challenges, turning a potentially devastating situation into a rallying point. Sexton has vowed to fight for her brand, emphasizing that Chloe’s Giant Cookies represents not just a business, but her identity, passion, and connection with fans nationwide.