🔥 Firefighters in Oklahoma City, Oklahoma County battled a massive third‑alarm commercial structure fire on Saturday, January 17, 2026, at Black Friday Deals Oklahoma City, located at 3020 Northwest 16th Street.
According to initial reports from fire officials, the blaze began in pallets stored along the exterior Bravo side of the building before spreading into the structure itself.
📍 Incident Timeline
Initial fire report: Working fire confirmed at Black Friday Deals
Origin: Pallets outside the Bravo side of the building
Escalation: Fire extended into the structure, prompting a third alarm
Response: Additional suppression units and resources dispatched due to size and threat to nearby buildings
Operations: Crews worked aggressively to contain flames, protect exposures, and prevent further spread
Extended presence: Firefighters remained on scene for suppression and overhaul efforts
🔎 Investigation & Damage
At this time, officials have not released information regarding injuries or the extent of damage. The cause of the fire remains under investigation, with fire marshals expected to review surveillance footage, witness accounts, and structural conditions.
💔 Community Impact
The incident drew significant attention in the surrounding neighborhood, where residents expressed concern about the potential spread to nearby businesses and homes. The large response highlighted the seriousness of the blaze, as Oklahoma City crews worked tirelessly to prevent escalation.
Local business owners in the area have praised firefighters for their quick action, noting that the third‑alarm response likely prevented a wider disaster.
📞 Public Safety Reminder
Authorities remind residents to stay clear of active fire scenes to allow emergency crews full access and to avoid exposure to smoke or hazardous conditions.
This story is shared for awareness purposes, based on information provided by Oklahoma City fire officials.
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