Bella Pietro, best known by her stage name Izzy, passed away unexpectedly on the morning of September 17, 2025, at the age of just 24 due to asthma complications. The fashion industry is in mourning.
Bella's family, friends, and the creative community are in shock over her untimely passing as they grieve the loss of a remarkably gifted designer whose work, vision, and spirit touched so many people.
Born in 2000, Bella's love of design stemmed from her family's long history of designing bridal and couture clothing, which encouraged her to be creative from an early age.
Over the previous four years, she built an impressive career under the Izzy's World brand, which she then changed to her own name. She designed more than 300 garments, from funny, sarcastic streetwear to exquisite handmade bridal gowns.
Her unwavering commitment to authenticity, diversity, and sustainability resulted in a unique aesthetic for her works—a striking combination of historical elements and alternative subculture.
Bella's sold-out NYFW display in 2024 cemented her position as a rising star in the bridal industry. 350 devoted followers attended the event, showcasing her extraordinary ability to connect her art to her audience. Her skill and the devoted following she built for her creations are demonstrated by the fact that every item she ever placed up for sale sold in a couple of minutes.
"Art is a means of escaping from internal or external struggle. It is raining and they are dancing. The aim of art is to heal those who value it and to amuse those who do not. What you have after work is the community you rely on.
This served as Bella's compass. In addition to designing, she had a strong desire to inspire people in the creative field. She created paid chances for up-and-coming artists, organized events to bring like-minded creatives together, and offered guidance to other artists.
For Bella, making art was never only about the final product but also about the people involved, the collaboration, and the community it fostered. She made it her mission to make outsiders and misfits feel seen, powerful, and valued through her endeavors and art.
Her impact went far beyond New York's local creative community. Bella's distinctive look and fearless embrace of originality drew a number of well-known customers, including Maggie Lindemann, Ashniko, Julia Fox, Lil Uzi, Poppy, and Kehlani.
She was known for her generosity, kindness, and genuine love for those around her, but despite her growing celebrity, she remained grounded. To her family and friends, Bella
She will be recognized for pushing the boundaries of fashion while also exemplifying the virtues of resilience, compassion, and community. While Bella's loved ones grieve this tragic loss, those who were impacted by her are encouraged to keep her artwork alive as a tribute to her.
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